In the world of jewellery sales, understanding your customers is paramount to success. But who are your customers, really? As diverse as they are, most customers can be grouped into four basic types: Price Buyers Relationship Buyers Value Buyers Need-Based Buyers. This categorisation can offer invaluable insights into their buying behaviour and help you tailor your sales approach. This article delves into these customer types and provides tips for effectively selling to each. The Price Buyer: Competitive Cost is Key Price Buyers are customers driven primarily by cost. Their quest for the best deal often makes them less brand loyal;…
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