Author: Alastair Smith

Jewellery, especially high-value items, is rarely an impulse purchase. Customers often take time to consider their options, explore various designs, styles, and price points before making a decision. So, when a visitor comes to your website for the first time, it’s unlikely they will make a purchase straight away. This is where a digital sales funnel can come into play. What is a sales funnel? A sales funnel, in essence, represents the journey a potential customer takes from their first interaction with your brand to the final purchase. It’s called a ‘funnel’ because, much like a real-world funnel, the number…

When you’re buying a diamond ring, the ‘carat’ of the centre stone is likely to be one of the biggest deciding factors in which ring you choose. Not only does it affect what the ring looks like, it’s also one of the biggest determinants of the cost of the diamond. By the end of this guide, you’ll have a clear understanding of what diamond carat is all about and how to make the best choice for your engagement ring. What is Diamond Carat? Contrary to what many people think, ‘carat’ isn’t a measure of how ‘big’ a diamond is, instead…

Launched in 2022, Boutee is a new jewellery marketplace which aims to help people discover and buy from Britain’s best independent jewellers. Unlike more general hand-crafted marketplaces like Etsy or Not On The Highstreet, Boutee offers only high-quality jewellery from independent British jewellers. Each jeweller has a dedicated storefront on the marketplace, where customers can not only see the products on offer, but also discover the story and people behind the products. Founders Billy and Ethan Ward grew up surrounded by the jewellery industry and saw first-hand how difficult it was for smaller jewellers to compete against larger, more digitally-savvy…